Success online follows a simple formula...

"Ask and you shall _______."

Most people fill in the blank with "receive". Not only is it
a well-known phrase from the Bible, but it's also a very
powerful online marketing principle.

If you operate a business and want to sell massively more
products and services quickly, the fastest way to do it is
by simply asking your customers and prospects what they
want... and then give it to them.

In the past, gathering critical research information through
customer surveys represented a very time-consuming,
expensive and labor-intensive process available only to
large organizations.

However, with inexpensive online tools, even a one-person
business can now quickly and easily conduct powerful surveys
to discover exactly what customers want - and then give it
to them.

Virtually any business can benefit from conducting a survey
because the information you get is priceless for your
planning purposes.

Do you know what your customers plan to purchase next?
(If you did, you could be the one to sell it to them!)

Do you know why they've purchased from you in the past?
(If they've bought once, they'll buy again for the same
reason!)

Do you know what other products and services they have
purchased from your competitors and why?
(So you can be the one they buy from next...)

Knowing the answers to those three questions could literally
transform your whole business plan (and wallet) overnight!

The sad fact is most business owners just *guess* what their
customers want. Sure, they might make an educated guess
based on past experience, but it's still just that -- a
guess.

By conducting a survey you don't guess what people want -
you *know* what people want!

When conducting a survey (online or offline) it's critical
to remember these three points:

1. Keep your survey short and sweet.

People don't want to spend more than a couple of minutes
answering your questions.

I personally try never to ask more than 6 questions and they
are always "yes/no", multiple-choice questions that don't
take much time.

Short questions also allow you to get instant "gut-level"
reactions from people, which is helpful in figuring out what
people will buy. People purchase on emotion, so a fast
response will show you their true feelings on a subject
since they don't have time to think about it.

2. Give people a "bribe" for taking the survey.

You will increase response rates by 1,500% (15 times) or
more by offering people a reward in exchange for 2 minutes
of their time to take your survey. With so many time
constraints, giving people a "perk" for giving you some of
their valuable time will make the difference between getting
a dozen responses and getting several hundred.

3. Use simple, easy-to-understand questions.

When first surveying any group, you simply want to know what
they like/dislike, will/won't buy in the future,
have/haven't bought in the past.

As you get to know a group better, you can ask more detailed
questions, but also make sure you offer better bribes if you
expect people to take even more time answering your
questions.

When choosing an online survey tool to help you administer
your survey, make sure it meets the following criteria:

· It should require no programming on your part. You want to
just plug in your questions and have it generate all the
code, etc. so you can copy and paste it into a web page and
send it out.

· It should automatically calculate all survey results for
you in 'real-time' so you don't have to manually calculate
responses. Do not get stuck doing "number crunching" because
your survey tool doesn't automatically calculate results.

· It should send a "thank you" letter to people taking your
survey so you can send them a "gift" for participating.

Thanking people for participating goes a long way toward
leaving them with a favorable impression of you, as well as
setting the stage for both your next survey and your next
sale.

For a free report on how to quickly and easily conduct your
own simple surveys to increase business profits, go to
http://www.ebookfire.com/survey.html. Though the report is
aimed at a specific online audience (ebook publishers), the
principles will help any business succeed using surveys.

===============================================
Jim Edwards is the co-author of the NEW
"eBook Secrets Exposed": How to Make MASSIVE Amounts of
Money - In Record Time - With Your Own eBook!
WHY are some people getting positively RICH selling ebooks?
Click Here Now ==> http://www.ebooksecretsexposed.com

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