Ideas with Gift Certificates

I'm playing now with gift certificates ideas for the newly launched RSS Submission Service.

Let's say the potential customer's name is Sergey. (Or Larry... ;))

I think to do it like this:

- when he orders a one-time service, he gets one gift certificate (with discount to my service), which he can give as a gift to his friend, collegue or a potential JV partner;

- this gift certificate must be deemed within two weeks (or shall I make it a month?). If it's deemed in time, a new certificate is given, also to two weeks, etc. If it's not deemed, the only way to get a new gift certificate is to order the service again (for another blog and feed);

- I'll also give the certificates on birthdays;

- and I'll also give discount to recurring customers.

What do you think? When Rok Hrastnik told me "You really are a genius,", he wasn't kidding, huh? ;)

http://start-successful-business-online-in-48-hours.com/blog/2004/10/ideas-with-gift-certificates.html

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