What we remember

Do you know that usually people remember (emotionally) the last words you say? From this point of view, for example, the phrase "Caution: Smoking is bad for your health" is wrong: people remember the word "health" and feel fine with it.

But what if we change the phrase to "Smoking leads to diseases" or "Smoking makes one stink!" - it changes the whole picture, doesn't it?

Marketing lesson: try to end your motto, titles, conversations, headlines with the best words for your campaign you may think of. Put at the end (not only at the end, but at the end, too) the benefits you want to be imprinted in your prospects' minds. Test it. The results may be rather long-term, similar to what Claude C. Hopkins was speaking about in his 'long-term marketing' example.

http://start-successful-business-online-in-48-hours.com/blog/2004/06/what-we-remember.html

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