I like it ;-)
Just got a new issue of Paul Hartunian's (the NJ man that sold the Brooklyn Bridge) newsletter, and its first phrase is:
"You're receiving this newsletter because you were smart enough to ask for a subscription."
That's posture! Much like Gary Halbert's site. Not like some "Please please forgive us if you got this letter by mistake..." etc. we all used to see...
http://start-successful-business-online-in-48-hours.com/blog/2004/05/i-like-it.html
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