Bad Ads vs. Good Ads - Adjectives or Verbs?

"Only a few minutes ago, Alex Mandossian finished his
segment on writing copy. He talked about verbs
vs. adjectives.

Verbs are good.

Adjectives are bad.

A famous Leo Burnett Agency study revealed that
24.1% of the notrivia.com/krblog" target="_blank">words that appeared in 62 failing ads
were adjectives."

Excerpt from Perry Marshall's Travelogue.

Look at Paul Colligan's X10 Weblog - he brings in there many important points from this X10 Seminar, including lessons from Perry Marshall, Ken Giddens, and many others.

http://start-successful-business-online-in-48-hours.com/blog/2004/11/bad-ads-vs-good-ads-adjectives-or.html

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