Ouch, and I was thinking of adding header graphics!..
More and more I hear now that graphics damage selling process. I heard Ken McCarthy talking about it in his The System Smart Beginners Fast Track Course (in one of those two parts that are available for free now).
But I still was thinking about some graphics... And today I found something... are you ready? The sales may be increased by 37%, 50%, even 400% by... eliminating header graphics! Check the details here.
Interesting enough, Ken and John have different explanations for this stunning fact. And I like Ken's explanation more. He is talking about increasing a distance from the reader, putting the prospect on guard etc.
Btw, even if you're not going to come to the seminar, subscribe to Ken's newsletter here, it's not only very informative, but it's written... with love to people.
http://start-successful-business-online-in-48-hours.com/blog/2004/05/ouch-and-i-was-thinking-of-adding.html
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